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- What happens in the distribution landscape if we open a new outlet? Where should it be located? What profile (assortment composition, price levels, size) the new outlet should have?
- What if competitors open or close outlets? What should we then change in the profile of our outlets?
- What if the purchasing behaviour of consumer households changes? E.g. purchasing power and decision rules changes due to economic crisis.
- What if the cost structure changes? E.g. there is easy funding of outlets in less-favoured areas by municipalities and regional authorities.
Boomerang effect (psychology) - Wikipedia
Smith, S.M., Haugtvedt, C.P., & Petty, R.E. (1994). Need for cognition and the effects ofrepeated expression on attitude accessibility and extremity. Advances in Consumer Research, 21, 234-237.
Eysenck (1966) later added a third trait / dimension - Psychoticism â e.g., lacking in empathy, cruel, a loner, aggressive and troublesome. This has been related to high levels of testosterone. The higher the testosterone, the higher the level of psychoticism, with low levels related to more normal balanced behaviour.
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When examining indifference curves and budget constraints, we can look at a few extremes. One extreme case would be if the two goods are perfect complements. For example, you do not get additional satisfaction from having another right shoe, unless you have a left shoe to go with it. In the case of perfect complements, you always consume at the minimum combination of the two goods.
Free operant conditioning Essays and Papers
In this paper, Alois Stutzer, Lorenz Goette and Michael Zehnder propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. The authors hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. This "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.
Free Management Essays and Papers
Professor Haugtvedt is a Consumer Psychologist. His basic training is in Social Psychology and his primary program of research focuses on the general issue of persuasion and attitude strength. Specific interests lie in the study of attitude formation and change processes and factors associated with attitude persistence and resistance. Related research interests include the study of personality variables in consumer behavior, social psychological and e-marketing research, attitude-behavior consistency, message order presentation effects, self-generated attitude change processes, memory-judgment relationships, and the development of computer-mediated behavioral research methodologies. Applied research interests focus on issues associated with the development and maintenance of brand equity and measures of brand equity and advertising effectiveness. He also conducts research on marketing issues associated with health, the envrionment, and sustainability. Professor Haugtvedt teaches courses at the undergraduate, MBA, Ph.D., and Executive Education levels on the topics of consumer behavior, consumer psychology, advertising and promotion, and e-marketing.
Striving for balance in economics: Towards a theory of …
This essay will describe the important features of classical conditioning, consider their use in explaining pathological behaviour and will be answered using a variety of empirical evidence from academic texts, journal papers focussing on the following topics: the findings of Ivan Pavlov and the conditional reflex, the components of classical conditioning, acquisition, extinction, spontaneous r...